PRODUCT DESIGNER
Design.
Measure.
Improve.
I'm Olga. For almost 10 years I've been designing for complex systems, fintech, SaaS, health, beauty, and AI. I love the magic of shipping products from small teams to millions of users.
Selected work
Recent cases
MERCOSUR EXECUTIVE SEARCH · 2026
How far AI can get me within a week?
A week-long stress test of every AI tool in a real client project — research, brand, website, and video — to find where AI actually saves time and where it quietly costs more.
Authentica · 2020
New face brings 75% of leads online
Took a 20-year offline premium beauty distributor into digital — a brand site that turned the company from supplier into expert partner.
AUTHENTICA · 2022-2024
EdTech: 18 months of agility
Designed a modular education platform, grounded in JTBD research, that held up through 3 director changes, a contractor crisis. Hitting 9/10 NPS in 3 months.
Authentica · 2022-2024
EdTech: Blended Learning Platform
Designed and launched Authentica Academy — an education platform that serves business owners, salon professionals, and individual stylists through one modular product.
Authentica · 2019-2024
Product Design Strategy: Ecosystem
"People don't think what they feel, they don't say what they think, and they don't do what they say." Ogilvy. The company reached out to remake its B2B platform for the clients. But our research showed that its real need was in digitalisation, lead generation, online education and other interesting projects that transpired. As a team we turned this into 11 connected products.
Authentica · 2024-2025
Hero - Hub - Help - Hype: Reducing TTV with beautiful landings
Gave salon owners a way to physically try premium product lines before committing to a long-term contract. Shortened time-to-value from first contact to signed contract up to 2x. Co-created converting landings for the products.
Aurrency · 2021
Aurrency exchange: cryptocurrency backed by gold
Led design for a gold-backed crypto exchange and wallet — brand strategy, visual identity, and product design delivered as a unified system, launched in a core version.